Tag Archives: Mobile

Thanksgiving Sets Historic Milestone as Mobile Drives More Than Half of All Shopping Traffic

IBM (NYSE: IBM) today reported record online and mobile shopping during Thanksgiving and Black Friday based on consumer transaction data analyzed in real-time by the IBM Digital Analytics Benchmark. The data-driven insight gives retailers and marketers more than 370 performance … Continue reading

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3 Key Business Marketing Trends for 2014

By John Follis. What business trends are on the foreseeable horizon heading into the new year?  Let’s jump in and explore what I feel are the top three listed below. #3 Social Media – It isn’t going away and it will … Continue reading

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To Compete with E-Commerce, Retailers Need to Leverage Mobile

By Harvard Business Review. More and more shoppers are finding that online shopping offers greater convenience, lower prices, more information, and a more personalized user experience that makes buying online preferable to going to a store. And as free shipping … Continue reading

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Strategies for getting mobile-savvy shoppers back in retail stores

By Carin van Vuuren. Today’s shoppers are increasingly mobile-savvy and comfortable with using multiple devices and screens in different ways to achieve their goals. We have truly entered the “age of mobile,” and as a result, the effectiveness of traditional … Continue reading

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