Category Archives: Reputation

Mastering the business basics of online reputation management

By James A. Martin. Consumers and business people “search for everything” today before they do anything, according to Paul Shapiro, SEO director of GroupM. “What will people find when they Google your businesses name? Will it be a bad Yelp … Continue reading

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Antivirus pioneer John McAfee creates startup to help the little guy

By Dean Takahashi. John McAfee, the controversial founder of McAfee antivirus software, has started a new company called The Brown List aimed at helping people fight big problems. He made the announcement in a surprise appearance at a hacker conference … Continue reading

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How Not to Handle a Bad Yelp Review

By Patrick Clark. Well, now we know that fining people won’t work. After the New York Post reported that Chris Wagoner, owner of the Union Street Guest House, a Hudson, N.Y., hotel, wrote a clause into his guest policy asserting … Continue reading

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5 Tools to Monitor Your Online Reputation

By Per Schmitz. Do you know what people are saying about you? Are you checking your company’s social mentions daily? Finding and addressing negative reviews and comments can be a challenge. In this article I’ll share five tools that help … Continue reading

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4 Ways Social Media Can Ruin Your Reputation

By Philip Cohen. Today, more than 15 million businesses and organizations have Facebook pages. If you own a business, you’re probably one of these. Social media is a great way to promote brand awareness and enhance relationships with consumers. That being said, if … Continue reading

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9 Virtual Ways to Thank Loyal Customers

By The Young Entrepreneur Council. If you have ever been retweeted by someone you admired, you know how much a small, simple gesture can mean. If you are going to take the time to thank your customers for their loyalty, you … Continue reading

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4 Ways to Encourage Online Reviews

By Rieva Lesonsky. Have you ever been in the mood for a certain type of food and hopped on Yelp to look for a new restaurant to try? If so, then you know that online ratings and reviews from customers are key … Continue reading

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