Category Archives: Marketing

Which Social Media Sites Will Give Me the Biggest ROI?

By Kruse Control. Social Media ROI may seem elusive but there are specific steps you can take to leverage the medium without going broke. Marketing to generate leads for any business today requires a holistic approach that includes SEO, content … Continue reading

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Your Guide to Marketing an Online Business

By Inc. Online marketing has become the only real option for reaching the right target market for many businesses. Following is a simple guide to help you figure out where to spend your valuable time and resources to get the … Continue reading

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How Not to Handle a Bad Yelp Review

By Patrick Clark. Well, now we know that fining people won’t work. After the New York Post reported that Chris Wagoner, owner of the Union Street Guest House, a Hudson, N.Y., hotel, wrote a clause into his guest policy asserting … Continue reading

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What is content marketing anyway?

By Laura Forero. We live in a world where people are fueled by their desire to see, feel, hear, and truly experience the products or services that are being offered before making a purchase decision. In marketing, we call that … Continue reading

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Flat Tires & Pouring Concrete: A Marketing Lesson for Small Businesses

By Matt McGee. What would you do if you’d gone 35 years without changing a flat tire on your bike? On Wednesday, I decided to call an expert. Mike Watkins and his small business — Roundabout Cycling, a mobile bike repair … Continue reading

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The best free stock image resources on the Web

By Courtney Seiter. Where can you find free, good quality images that are cleared to use for your blog posts or social media content? It’s a question with a lot of different answers and caveats. Nearly every image created in the … Continue reading

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8 Writing Strategies for People Who Say They Can’t Write

By Catherine Clifford. If you want to launch and grow a business, chances are you’re going to have to put words on the page. Probably many words on many pages. Which means there’s no room for saying you “hate writing” … Continue reading

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