Reports have been coming in all weekend about how Thanksgiving and Black Friday online sales are up this year, in double-digit percentages yet again, but now the first raw number estimates are finally here. comScore has announced that Thanksgiving Day this year passed the $1 billion mark for the first time, and Black Friday managed to surpass the $1.5 billion figure.
More specifically, Thanksgiving Day saw a 32 percent gain, to $1.01 billion in spending. In addition to breaking the $1 billion record (which Black Friday first achieved in 2012), it’s also worth noting that this Thanksgiving (November 27) marked the first day of the 2014 season to reach such a level of spending. Naturally, the record was immediately broken the following day.
Black Friday (November 28) spending was up 26 percent over the same day in 2013. This pushed online sales for the 24-hour period to $1.51 billion.