Your Guide to Marketing an Online Business

By Inc.

Online marketing has become the only real option for reaching the right target market for many businesses. Following is a simple guide to help you figure out where to spend your valuable time and resources to get the word out about your business and to start driving sales and revenue.
The promise of setting your own hours, being your own boss and working in your pajamas is almost too much to resist for many aspiring entrepreneurs. Add to this the low startup costs and overhead, and it’s no wonder that so many people choose to start an online business.

But according to some estimates, as many as 90% of Internet startups fail in the first 120 days. And I believe that this is largely because many new business owners don’t understand how to effectively market and promote their business online.

Traditional methods of advertising like newspaper ads and Yellow Pages listings can be costly, and only reach a very small, local audience. With most online businesses targeting customers on a national or even international scale, online marketing has become the only real option for reaching their target market.

Following is a simple guide to help you figure out where to spend your valuable time and resources to get the word out about your business and to start driving sales and revenues as soon as possible.

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About Paul Tocatlian

Technology professional with a keen interest in mobile, middleware, cloud, and web technologies. For more information, visit www.tocatlian.com.
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