By James A. Martin.
Consumers and business people “search for everything” today before they do anything, according to Paul Shapiro, SEO director of GroupM. “What will people find when they Google your businesses name? Will it be a bad Yelp review cautioning them to not buy from you? Or will it be something positive that will cause them to buy from you? This is your online reputation, and it’s important.”
Data from Weber Shandwick supports Shapiro’s theory: Eighty-one percent of consumers say search results highly influence their perceptions of companies and their products. Sixty-two percent of consumers say they’d change their minds about buying a product or service after reading between one and three negative reviews of it, according to Lightspeed Research.