Flat Tires & Pouring Concrete: A Marketing Lesson for Small Businesses

By Matt McGee.

What would you do if you’d gone 35 years without changing a flat tire on your bike?

On Wednesday, I decided to call an expert.

Mike Watkins and his small business — Roundabout Cycling, a mobile bike repair service — had just been featured in our local paper earlier this week. I told him I didn’t trust myself to do it right after three decades, and Mike promised to come out, fix my flat tire and give my bike a general tune-up, too.

While we were on the phone, Mike said he’d be happy to educate me so that I could do it all myself next time. “I don’t mind giving my knowledge away,” he said.

Did you catch that? “I don’t mind giving my knowledge away.”

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About Paul Tocatlian

Technology professional with a keen interest in mobile, middleware, cloud, and web technologies. For more information, visit www.tocatlian.com.
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