How to win friends and influence your audience: 10 theories to know for greater persuasion

By Kevan Lee.

What are we really talking about when we’re talking about conversions? Persuasion, right? Influence. When we talk about conversions, we are—most of the time—discussing ways we can be more persuasive, more influential. We’re interested in meeting the needs of customers, fans, and followers and doing so in a way that truly speaks to them.

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About Paul Tocatlian

Technology professional with a keen interest in mobile, middleware, cloud, and web technologies. For more information, visit www.tocatlian.com.
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