By John Jantsch.
Most of the buzz in marketing the last few years has focused on the online aspects of growing a business—social media, email, SEO and the like.
The fact is, even though many people do turn online first to do research and search for options, many products and services are still transacted and delivered in person, by real people, offline.
Smart marketers know that it’s extremely important to balance both online and offline marketing elements to create the most complete customer journey and experience. Many times offline interaction and face-to-face exposure are the best ways to cement deeper relationships with customers.
Which offline marketing tactics work best?