Monthly Archives: April 2014

8 Writing Strategies for People Who Say They Can’t Write

By Catherine Clifford. If you want to launch and grow a business, chances are you’re going to have to put words on the page. Probably many words on many pages. Which means there’s no room for saying you “hate writing” … Continue reading

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WhatsApp, Instagram and the new rules of marketing for the networked age

By Sangeet Choudary and Patrick Vlaskovits. Welcome to the age of the zero-dollar marketing startup. WhatsApp, and earlier Instagram, have officially become a permanent part of startup lore for having built multi-billion dollar businesses without (reportedly) spending a dime on … Continue reading

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Social media isn’t the only effective marketing tool in town. Try these 5 real-world marketing tactics.

By John Jantsch. Most of the buzz in marketing the last few years has focused on the online aspects of growing a business—social media, email, SEO and the like. The fact is, even though many people do turn online first … Continue reading

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