5 things your restaurant’s mobile app must include

By Alicia Kelso.

Mobile innovations continue to grow at a staggering pace and to win the game, your brand’s mobile app is going to need more than just a menu, nutritional information and restaurant locations.

If you’re not considering a mobile strategy, you have a lot of ground to make up: Experts predict the mobile payments industry will account for $1 trillion in global transactions by next year. Other research shows that 38 percent of U.S. consumers used a mobile coupon to purchase a product in-store, and that 35 percent of restaurant mobile apps include an ordering option.

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About Paul Tocatlian

Technology professional with a keen interest in mobile, middleware, cloud, and web technologies. For more information, visit www.tocatlian.com.
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