How Facebook Is Cashing In On Mobile

Ten years after its founding as a simple website for a few thousand Harvard undergraduates to manage their social lives, Facebook is a far different company. In the fourth quarter of 2013, 53 per cent of the company’s advertising revenue came from pitches delivered to iPads, smartphones and other mobile devices, with many of those ads highly targeted by gender, age and other demographics. “I think it’s inarguable that Facebook is a mobile-first company,” Facebook’s chief financial officer, David Ebersman, said in an interview.

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About Paul Tocatlian

Technology professional with a keen interest in mobile, middleware, cloud, and web technologies. For more information, visit www.tocatlian.com.
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