Let Yelp Help Your Business – Really

By .

Are you living in fear of Yelp? Some small business owners seem to view the online review and ratings site with a terror second only to that reserved for an IRS audit. That’s a big mistake, because Yelp is a huge influence on consumer buying behavior. Unfortunately, far too many small businesses aren’t even listed on Yelp because their owners are afraid of getting a negative review. If your small business is one that relies on local customers, such as a bar, restaurant, retail store or personal service provider, I’m afraid you really can’t afford to ignore Yelp any longer.

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About Paul Tocatlian

Technology professional with a keen interest in mobile, middleware, cloud, and web technologies. For more information, visit www.tocatlian.com.
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