Yammer explains the three stages of successful social businesses

By Mary Branscombe.

We’ve seen plenty of bottom-up guerrilla adoption of social tools like Yammer, but how do social business practices go from outlaw to ordinary? And how do you go beyond spurring talk and actually start making your company more efficient based on what gets discovered in those conversations?

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About Paul Tocatlian

Technology professional with a keen interest in mobile, middleware, cloud, and web technologies. For more information, visit www.tocatlian.com.
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