By Adam Dorfman.
One of the more interesting aspects of seeing local search mature over the past seven years has been how little the algorithm driving local search results on Google has shifted. Yet despite Google’s consistency in the past, we can expect the importance of certain local factors to grow in the year ahead. Marketers should focus their energies on these key tactics in 2014.
- Improving Brand/Domain Loyalty
- Making Websites Mobile Friendly
- Correcting Any Inaccuracies In Foursquare
- Fixing Other Maps