Social Media Is Not the Savior, But…

By Andrew Hutchinson.

It’s still surprising how many businesses are ignoring social media. I’ve heard the various arguments against – that it’s a fad, that it’s mostly kids, that there’s no significant value-add – but none of these stack up in the face of ever-growing data to the contrary. I’ll admit, even I was once sceptical of the benefits of social media. I viewed social media as complimentary to traditional media channels, nothing more. It would never overtake traditional press and broadcast platforms. It would never become a critical pulse for business. I was wrong. And now, while I can understand where those opposing views stem from, my response to these people is that you’re viewing social from the wrong perspective. In 2014 it’s going to be more important than ever that your business has an active social media presence.

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About Paul Tocatlian

Technology professional with a keen interest in mobile, middleware, cloud, and web technologies. For more information, visit www.tocatlian.com.
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