A Holiday Retail Lesson for Small Business: Be More Like Amazon

By John Tozzi.

Here are three things we just learned about Christmas commerce in 2013:

  1. Lots of shoppers skipped the mall, even as retailers kept slashing prices. Store traffic in the week leading up to Dec. 22 sank 22 percent, with sales growing at the smallest rate since 2009, ShopperTrak reports.
  2. Consumers instead spent their dollars online. Amazon on Thursday announced that 1 million people signed up last week alone for its Prime membership program, paying $79 per year for two-day shipping on most purchases.
  3. Many packages of items ordered through the Prime program didn’t make it to their destinations on time. As of Thursday, UPS and FedEx were still scrambling to deliver gifts that were expected by Dec. 24. Amazon is offering affected customers $20 gift cards and refunds for the late deliveries.

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About Paul Tocatlian

Technology professional with a keen interest in mobile, middleware, cloud, and web technologies. For more information, visit www.tocatlian.com.
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