Strategies for getting mobile-savvy shoppers back in retail stores

By Carin van Vuuren.

Today’s shoppers are increasingly mobile-savvy and comfortable with using multiple devices and screens in different ways to achieve their goals. We have truly entered the “age of mobile,” and as a result, the effectiveness of traditional engagement strategies is in question.

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About Paul Tocatlian

Technology professional with a keen interest in mobile, middleware, cloud, and web technologies. For more information, visit
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