Monthly Archives: November 2012

How to Calculate the Value of a Like

By Dan Zarrella. Over my decade working in web marketing, I’ve spent a ton of time at various marketing conferences, and I’ve read countless books and blogs about new media. I’ve noticed a disturbing trend over the past few years … Continue reading

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How to outrun a lie on the Internet

By Bobbie Johnson. Social media chatter claiming incorrectly that a British politician was a pedophile has proven a far-reaching scandal in the UK — and one of the rare times that the network has self-corrected a lie. Is this a … Continue reading

Posted in Reputation, Social | Tagged , , , | Leave a comment