Small Business Online Presence and Reputation Management

By Happy Planet Central.

According to the Kelsey Group, nearly all consumers use the Internet when researching products or services in their local area. Equally noteworthy, a comScore study shows that most online searchers follow up offline with an in-store visit, phone call, or purchase.

This suggests that the balance of power in local shopping is shifting to businesses that have an online presence and good reputation. As a result, businesses are adopting creative ways to reach and stay in touch with their customers online:

  • Web sites have become a powerful marketing tool
  • Businesses are competing for top search engine results
  • Social networks are being used to spread good word of mouth
  • Online directory listings are replacing printed Yellow Pages
  • Local businesses are finding their place in online maps
  • Online storefronts are adding revenue and profits to the bottom line
  • Excess inventory is being released through online auctions
  • Businesses are reaching new customers with special online deals
  • Goods and services are being promoted through online classifieds

More and more businesses are establishing an online presence. And so can you. More and more businesses care about their online reputation. And so should you.


About Paul Tocatlian

Technology professional with a keen interest in mobile, middleware, cloud, and web technologies. For more information, visit
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