Reports have been coming in all weekend about how Thanksgiving and Black Friday online sales are up this year, in double-digit percentages yet again, but now the first raw number estimates are finally here. comScore has announced that Thanksgiving Day this year passed the $1 billion mark for the first time, and Black Friday managed to surpass the $1.5 billion figure.
More specifically, Thanksgiving Day saw a 32 percent gain, to $1.01 billion in spending. In addition to breaking the $1 billion record (which Black Friday first achieved in 2012), it’s also worth noting that this Thanksgiving (November 27) marked the first day of the 2014 season to reach such a level of spending. Naturally, the record was immediately broken the following day.
Black Friday (November 28) spending was up 26 percent over the same day in 2013. This pushed online sales for the 24-hour period to $1.51 billion.
IBM (NYSE: IBM) today reported record online and mobile shopping during Thanksgiving and Black Friday based on consumer transaction data analyzed in real-time by the IBM Digital Analytics Benchmark. The data-driven insight gives retailers and marketers more than 370 performance indicators to benchmark themselves against industry peers to drive more targeted customer engagements.
For the first time, online traffic from mobile devices outpaced traditional PCs on Thanksgiving Day. As IBM predicted within one percent of accuracy, Thanksgiving Day reached a new mobile tipping point with browsing on smartphones and tablets accounting for 52.1 percent of all online traffic. Overall Thanksgiving online sales were up 14.3 percent compared to 2013.
The mobile momentum carried into Black Friday, which saw a surge in both online and mobile shopping as consumers brought their devices into the store to comparison shop. Overall Black Friday online sales were up 9.5 percent year-over-year with mobile devices accounting for one-in-four of all online purchases. New York City also retained its title as the top U.S. city for Black Friday online shopping.
“Mobile has become the new Thanksgiving tradition as consumers find the best deals with their fingers as well as their feet,” said Jay Henderson, Director, IBM Smarter Commerce. “We saw retailers harness the power of data to engage shoppers, identifying the unique preferences of their customers while quickly capitalizing on online, mobile or in-store trends as they emerged.”
Amid the holiday season and the busiest time of its year, Amazon.com has chosen to explore a new line of business that has little to do with hawking physical items like books or electronics.
On Tuesday, the company quietly unveiled a website for Amazon Local Services, a marketplace for consumers to book service professionals like auto mechanics and handymen online. Reuters and the Wall Street Journal had previously reported that the company was experimenting with the services category, but the Amazon web page located by FORBES, shows the extent of the Seattle online retailers’ venture into a market that totals more than $400 billion in annual business.
Posted in Commerce, Web
A new study by Retale, a location-based mobile platform connecting shoppers with their favorite local retailers, found that consumers are ready for mobile.
The company has released the results of a commissioned study examining consumer interest and adoption of in-store mobile payment in advance of the holiday shopping season.
The study focused on several key areas, including the benefits, challenges, and preferred usage of mobile payment. More than 1,000 adult men and women in the United States were polled between November 3-10, 2014.
Square, a mobile payments firm founded by Jack Dorsey, one of the creators of Twitter, is rolling out software worldwide that allows businesses to track sales, inventories and other data on smartphones and tablets.
Square Register, which is available on Google’s Android and on Apple platforms, is a mobile application that shops and other business use at the point of sale.
“The cash register was invented to solve the basic pain points of running a business, like recording sales,” Dorsey said at a launch event in London on Thursday.
“Our Register empowers sellers to drill into their business with sophisticated reporting tools to run and grow their business.”
The app will be available in English, Spanish, French and Japanese, and supports 130 currencies, the company said.